Consumer Behavior

Frank Mayer and Associates report details retail display influence

Photo: Frank Mayer and Associates

February 24, 2026

Summarize with

Most shoppers, 76%, have discovered a new product or brand from seeing it on a retail display and 63% of shoppers state retail displays have influenced their choice when comparing similar products or brands.

Those are top findings from a Frank Mayer and Associates study, "2026 In-Store Retail Display Influence Report," which was conducted in January and polled 1,119 U.S.-based shoppers who shop at physical retail stores at least once a week.

The study excluded traditional grocery-only supermarkets. Respondents answered questions regarding in-store shopping behaviors. Retail displays were defined as product displays placed in stores by individual brands, outside of usual store shelving or fixtures.

Additional findings include:

For nearly three in four shoppers, purchasing decisions aren't fully determined before entering a store.
Nine out of 10 participants indicated they sometimes, usually or always purchase items they did not originally intend to buy.