Marketing

Furniture franchise celebrates 300th store location

Photo by istock.com

August 30, 2021

BoConcept, an international furniture franchise, is rolling out an updated store design with the opening of its 300th location.

The latest store, in Legacy Place, Dedham, Massachusetts comes on the heels of the retailer launching 20 stores in 2020 as part of its quest to have 350 stores by 2023, according to a press release.

"We're very proud to open our 300th store with our franchise partners in Boston, marking another important achievement in our company's global expansion," Michael Linander, chief retail officer for BoConcept, said in the release. "In a challenging and rapidly changing omnichannel retail landscape, BoConcept continues to inspire consumers, offering them extraordinary experiences and services through both our innovative stores and talented interior designers."

The BoConcept Boston-Dedham location features an evolved store concept — offering consultations with expert interior designers, the ability to view and customize items from a vast collection of items and the ability to create a 3D rendering of the space the customer would like to design.

The store design, which is the first of its kind on the East Coast, represents just one step toward the brand's goal of providing customers with the best shopping experience possible, according to the release

BoConcept was founded in Denmark in 1952 and began franchising in Paris in 1993. Today, with an ambitious opening plan to reach 350 stores by 2023 and over 20 store openings planned for 2021, BoConcept and its franchise partner network aim to accelerate its steady expansion and reinforce its presence in 64 markets around the world.