News

Galleria announces next-gen merchandising tool

January 13, 2014

Software provider Galleria announced its next generation of merchandising software at the NRF Conference & Expo. The company said its planogram solution features advanced automation and true optimization at levels not previously seen in the marketplace.

"The ability to seamlessly integrate planning, automation and optimization at all levels — including 3D modeling and rendering abilities — means that it is possible to literally optimize any custom space recommendations in line with requirements [and] retailers are no longer bound by the constraints of their pre-defined SKUs and end-cap configurations," said Mike Humphreys, CTO, Galleria. "The availability of this functionality enables a more efficient and interactive platform by which we are able to immediately demonstrate the implications of changes made from a consumer perspective."

According to the company, this advancement in technology facilitates greater creativity and collaboration between vendors and retailers at product, shelf, aisle, category and store-specific levels. For the first time, Galleria has been able to augment the reality of company strategy, localization and aesthetic definitions and preferences, providing vendors and retailers with a definitive solution for ultimate collaboration. The solution will also provide benefit by increasing cost efficiencies through the ability to virtually model an entire store layout, reducing the reliance upon set rooms and physical displays.

"The time has come where retailers need no longer make a choice between optimization and aesthetic presentation," said Steve Boon, vice president of sales at Galleria. "Galleria’s next-generation Customer Centric Merchandising solution raises the bar to further enhance optimized aesthetic layouts, that maximize assortment while delivering the very best bottom-line performance."

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