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Galleria, Attraqt come together to offer omnichannel merchandising tool

Galleria, a provider of retail category planning, automation and optimization solutions, and online merchandising firm Attraqt announced they have formed a strategic alliance that will provide retailers with an end-to-end merchandising solution.

June 12, 2014

Galleria, a provider of retail category planning, automation and optimization solutions, and online merchandising firm Attraqt announced they have formed a strategic alliance that will provide retailers with an end-to-end merchandising solution.

“Galleria’s retail category management and optimization product suite is considered to be best-in-class and meets the critical needs of our customers, as demonstrated with several retail clients already,” said André Brown, CEO of Attraqt. “Our proven merchandising solutions complement each other considerably and will provide retailers with a more complete merchandising solution that will enable them to achieve even greater operational benefits, irrespective of channel.”

According to the companies, Attraqt’s Freestyle Merchandising platform helps retailers gain a competitive edge by enabling them to control how their products are merchandised across all of their channels, resulting in increased online revenues. The companies said that Attraqt’s SaaS solution complements Galleria’s catalog of category management applications perfectly and will further enhance their commitment to omni-channel customer centricity.

“A unified merchandising strategy across all channels is the only solution to synchronize assortments with space and inventory, crafting channel and store-specific models which utilize all available retail demand intelligence,” said Steve Boon, VP of sales at Galleria. “Through our partnership with Attraqt, we can help retailers address the challenges traditionally associated with the implementation of an integrated merchandising strategy, enabling enhanced operational efficiencies.”