News

GameStop launches in-store purchase scheme for digital game delivery

July 31, 2011

GameStop, the world's largest multichannel video game retailer, has announced that customers can now use any accepted form of payment, including trade credit and GameStop gift cards, to purchase digital PC games at their local store and access the titles immediately at launch. "Deus Ex: Human Revolution" is the first of what will soon be many titles to support this new purchase method.

"This is a great illustration of how the digital distribution model and in-store experience really complement one another," said Steve Nix, GameStop's general manager of digital distribution, in a press release. "We have seen great success selling DLC for console titles in our stores, so expanding on that model and helping customers discover digitally distributed PC games in stores is a natural fit."

In addition to immediate access to the game at launch, the retailer is offering double loyalty points for those who preorder, as well as an additional piece of downloadable game content.