News

GameStop taps Right Media Solutions to upgrade digital signage

October 30, 2018

GameStop Corp. has selected Right Media Solutions to upgrade its digital video network to more than 3,800 locations. The network will be powered by Commercial Chromebox media players, according to a press release.

This network will deliver advertising, interview, game previews and other content on HD displays in GameStop stores as part of GameStop TV.

"GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out," Mark Qualls, vice president of operations at GameStop, said in the release. "The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers."

Right Media Solutions previously deployed Chromebox media players at 25 Gamestop locations as part of a pilot and a sub rollout to 300 locations. The Chromebox media players also offer HTML5 content integration for digital signage, according to the release.