CONTINUE TO SITE »
or wait 15 seconds

Technology

Gap and Afterpay announce partnership

Gap and Afterpay announce partnershipPhoto provided by iStock


Afterpay has partnered with Gap Inc. to bring shoppers a flexible holiday spend. Consumers shopping Gap brands online can choose Afterpay at checkout and pay in four interest-free installments. The partnership with Gap is in response to customers requesting that Gap brands be added to the Afterpay's Shop Directory.

Gap Inc. is the largest company to offer Afterpay's "buy now, pay later" offering. Gap Inc.'s e-commerce platform enables customers to shop across the company's brand including Old Navy, Gap, Banana Republic, Athleta, Gap Factory and Banana Republic Factory. Customers can check out from all brands in a single transaction. The addition of Afterpay is part of Gap Inc.'s strategy to offer customers more freedom and flexibility when shopping online.

"We are proud to partner with Gap Inc. to bring Afterpay to such a powerful set of brands and their customers," Melissa Davis, Afterpay's Head of North America, said. "This partnership stems from our shared desire to enhance the digital shopping experience for the very valuable Millennial and Gen Z consumer who prefer to spend their own money and pay overtime with Afterpay."

Afterpay's active customers grew to 6.5 million in the U.S. market, averaging 15,000 new customers per day.



KEEP UP WITH RETAIL CUSTOMER EXPERIENCE NEWS AND TRENDS

Sign up now for the Retail Customer Experience newsletter and get the top stories delivered straight to your inbox.

Privacy Policy


Already a member? Sign in below.

  or register now

Forgot your password?


You may sign into this site using your login credentials
from any of these Networld Media Group sites: