News

Gen Z retail associates will impact industry, claims report

November 29, 2018

Gen Z retail store associates will drive adoption of digital solutions within the retail enterprise, given the increasing numbers working in the industry.

Nearly 50 percent of today’s Gen Zers are working in retail, according to a Profitect survey, and 65 percent believe antiquated processes in task management and reporting are a detriment when attracting the worker generation, according to a press release.

"Gen Zers are true digital natives since they have never known life without the internet, technology, mobility or social media. Companies will need to continue to innovate and modify existing operational and task management approaches to continue to change the workforce based on their specific wants and needs," said Guy Yehiav, CEO of Profitect, in the release.