Technology

Germany retailer taps digital signage for emotive experience

Adobe Stock

April 12, 2023

Jack Wolfskin, a Germany-based retailer of outdoor clothing and accessories, is tapping digital signage to drive immersive and emotive customer experiences within its flagship store.

The retailer has deployed Philips LED installations, from PPDS, with the help of integration specialist pilot Screentime, according to a press release.

The large format displays aim to drive sales conversions while also reducing energy costs at the Frankfurt, Germany location.

Founded in 1981, the brand has more than 500 stores and 1,400 employees across Europe and Asia.

The team at Jack Wolfskin wanted to bring the same sense of wanderlust and excitement for the outdoors into stores and wanted an innovative solution that would stimulate the senses of their customers while also creating an intuitive and inspiring sales journey, according to the release.

The AV solution features an immersive 7.5m2 Philips L-Line 7000 Series LED wall to engage customers and draw passing crowds in. The Philips 7000 Series LED's modular design allows for panels to be removed and for the wall to be reshaped with ease, bringing limitless options for design and simplicity for any future panel requirements.