News

Giant Eagle taps Symphony EYC to drive customer-centric retailing

July 19, 2017

Giant Eagle is aiming to drive customer-focused retailing via the use of Symphony EYC's solutions to gain greater customer insight and drive more personalized marketing.

Symphony offers cloud-based software apps, big data analytic solutions and services, as well as an omni-channel loyalty management platform.

The privately-owned family-operated retailer, founded in 1931, also aims to enhance its communications efforts with its customers leading to better targeted, more relevant conversations across all channels.

"Competition in our market isn't new for us, nor is the knowledge that we must constantly get to know our customers better—we've been on this path," said Ian Prisuta, senior vice president of non-perishables merchandising, in a press release.

"However, with each day, customer data and complexity grows significantly, and we know that to make truly informed decisions — those that exceed customer expectations and lead to growth — we need highly sophisticated and proven solutions. And it's not just about our customers, we need to cover the full value chain to include shared insights and enhanced strategies with our suppliers as well."

Giant Eagle has 218 supermarket locations and boasts 20,000 to 60,000 unique items, including more than 12,000 corporate-owned brand products. It serves approximately 4.6 million unique customers annually and employs 36,000 team members.