News

Gilbarco certifies LIFT up-selling tech for use with Passport POS

September 21, 2011

Gilbarco Veeder-Root announced it has certified up-selling technology from LIFT Retail Marketing Technology Inc. for use with the Passport point of sale system. According to the company, the integrated solution increases in-store sales and minimizes the amount of valuable counter space required by consolidating the POS customer display and up-selling functionality onto shared hardware.

"LIFT's suggestive selling program increases in-store sales by two to five percent by improving cashier performance and up-sell conversion rates, while providing value to the shopper," said Rob Drew, SVP and Co-Founder at LIFT. "Retailers benefit from LIFT's smart suggestions as well as daily electronic up-sell reports."

"Passport's innovative integration of LIFT technology enables retailers to leverage Passport's loyalty and social media support into authentic consumer interactions using the LIFT Station. Consumers can now easily join loyalty programs or select an active promotion to add to the transaction in progress," said Andrew Robinson, Director, POS Marketing at Gilbarco Veeder-Root. "The return on investment is easily verified."

The LIFT/Passport integrated solution is currently in field trials with several leading retailers across the U.S. All Passport users, on any payment network, will have the option to add the integrated LIFT functionality when it is broadly available at the end of this year.

Passport's PCI-compliant architecture allows a seamless integration with LIFT without any concern of cardholder data being visible, the company said. Passport complements the LIFT system with a touchscreen interface that minimizes training time, errors and shrinkage. Retailers realize benefits for managing and growing their business, including flexible fuel and merchandise discounting, loyalty programs, and seamless connectivity to support the largest third-party partner program in the industry, including a comprehensive listing of back office and loyalty partners.