News

Globys announces data-driven customer experience solutions suite

March 20, 2011

Globys, a provider of data and analytics solutions for the telecommunications market, has announced a comprehensive customer-experience suite of solutions that helps operators leverage their data assets to deliver a data-driven customer experience. 

The suite is a solutions platform designed to help operators transform the data they have into valuable insights that inspire strategies and immediate action. Customer data, such as billing, behavioral, network and demographic, as well as real-time analytics, helps operators become context-aware. This enables an operator to react to customers’ needs and then act accordingly. 

“Operators have a wealth of information about their customers, yet compared to companies in other industries, they have lagged in their ability to harness that data and then act on it to drive customer experience success,” said Mark Sten, senior vice president of carrier relations and global marketing for Globys.

In addition to a suite of solutions, Globys provides global telecom operators associated services, including marketing consultancy, services management and solution hosting.