Marketing

Google, Glance partner to deliver AI-powered commerce to TVs

Photo: Google/Glance

October 29, 2026

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Google and Glance, an AI-powered personal shopping platform backed by InMobi, are teaming up to enhance the television experience by bringing AI-powered commerce to Android TVs.

The partnership will evolve the ambient screen from a passive backdrop into an interactive, AI-driven inspiration portal for shopping and discovery, according to a press release.

Available in the U.S., India and Japan, the integration offers users an opt-in ecosystem that serves as a personal lifestyle engine.

The partnership addresses an underutilized asset in the modern home: the TV screen during "off" hours.

"We are moving beyond the era of the 'dormant' screen," Naveen Tewari, CEO and founder at InMobi and Glance, said in the release. "By combining the scale of Google's Android TV ecosystem with Glance's AI-first commerce models, we are turning the living room into a space where inspiration meets intent. Whether it's fashion, home décor, or travel, we're making shopping and discovery seamless, immersive, and interactive."

The integration offers capabilities designed to enhance the consumer lifestyle:

• AI-powered shopping agent: A unified commerce layer across mobile and TV, allowing users to move from inspiration to intent instantly. Powered by hundreds of retailer integrations, the system acts as a personal concierge for curated products.
• Immersive discovery: Consumers can explore high-definition content across fashion, travel, food, wellness, and other lifestyle categories. Using proprietary AI, the platform offers contextual lifestyle simulations and try-on visualizations.
• Shop the look: Through Glance's intelligent interface, users can interact with curated looks on their screen and purchase items directly through integrated retail partners.
• Consumer-first control: The experience is entirely opt-in, ensuring that the shift from the default Google Backdrop to the Glance ambient experience is driven by user choice and value.