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Green Beacon taps CRM guru for customer experience role

Michael Hammons, a customer relationship and experience management expert, is taking on a newly created role at Green Beacon.

March 15, 2016

Michael Hammons, a customer relationship and experience management expert, is taking on a newly created role at Green Beacon, which develops Microsoft Dynamics CRM-based solutions.

The new job is director of customer experience and involves initiatives focused on creating a consistent, positive experience for every customer, according to a press release.

For more than two decades Hammons has applied his experience and insights to help transform businesses, including Hewlett Packard, Hitachi, NEC-Mitsubishi, and Ricoh

"We have been looking for exactly the right person for this role, and we feel absolutely confident we found that in Mike," said Kostas Tzigizis, COO of Green Beacon. "His ability to listen to customers, understand their objectives, and create innovative solutions, as well as his natural customer-centric view and ability to instill confidence makes Mike the ideal fit for the position. After meeting him for the first time, we felt that he was already a part of our team and understood that his only objective is to enhance the experience and value we deliver to clients."

Hammons was familiar with Green Beacon from his experience as a channel manager.

"In my experience, internal metrics focused on utilization don’t always align with customer needs. The app and mobile world, which center on the customer experience, have inspired businesses to rethink how they interact with their customers," Hammons said. "While this viewpoint is new in the consulting world, Green Beacon understands its significance and has taken a proactive approach by creating this position."