News

Guess? delivers Alipay mobile payments to retail stores

July 30, 2018

Guess? Inc., a global lifestyle brand and retailer, is partnering with Alipay to enable Chinese travelers visiting the U.S. to pay with the Alipay app when making purchases at more than 50 Guess? stores in popular destinations including New York, Las Vegas and California.

Through Alipay's geolocation-based "Discover" function and push notifications within the app, Chinese travelers can locate nearby Guess? stores, receive promotional information and make purchasing decisions, according to a press release. The service also enables local stores to better target and connect with Chinese consumers. Guess? will be able to market to Chinese tourists before, during and after their visits to the U.S., according to the release.

"As a global brand with over 1000 stores in approximately 100 countries, it is important that we are constantly innovating the customer shopping experience on an international level," said Edward Park, senior vice president of Guess? North America, in the release. "We are excited to bring Alipay's technology to GUESS stores because we recognize the importance that native apps play in the customer journey. As we continue to explore sophisticated technological enterprises, we look at it through the lens of our customers."