Marketing

Hallmark debuts innovative greeting card services

Photo provided.

July 2, 2021

Hallmark Cards, Inc. is making it easier than ever to send a physical greet card with Sign & Send, a new online service that lets users have handwritten messages printed on a paper card and sent from a phone and delivered to the recipient's address.

Hallmark even covers the cost of postage, according to a press release.

"We are thrilled to introduce this new technology that will help people put more care into the world," Lindsey Roy, Hallmark's chief marketing officer, said in the release. "Today, people use their phones for everything from connecting with friends to shopping. Sign & Send offers the digital ease and convenience people have come to expect, while giving them a way to create genuine and meaningful connections that can only be done with a Hallmark card."

After a user enters the Sign & Send experience and selects a card, they can add a handwritten message to the card by writing the message on a sheet of paper, snapping a photo, and uploading the photo to the website.

"This is a personalized and seamless way for consumers to shop, choose, purchase and send greeting cards," Roy said in the release. "This new offering brings together the digital and physical by offering the exact same Hallmark cards that you find in stores at the same price but signed and sent directly from a phone. As a way to celebrate this exciting launch, we are offering customers their first card sent using Sign & Send for free."