News

Halloween spending likely to be record-setting this year

September 26, 2016

A new report predicts shoppers will be shopping heavily for Halloween goodies and decorations, with spend expected to hit $8.4 billion.

That would be a record-breaker, according to an annual survey conducted by Prosper Insights & Analytics for the National Retail Federation (NRF).

The average U.S. shopper will spend an average of $82.93, a healthy boost from 2015's $74.34, according to an NRF announcement.

Consumers are expected to spend $3.1 billion on costumes, $2.5 billion on candy, $2.4 billion on decorations  and $390 million on greeting cards.

"Consumers are eager to celebrate Halloween, especially given that eight in 10 Americans will shop by mid-October. That is the highest we have seen in the survey history," Prosper Insights Principal Analyst Pam Goodfellow said in the announcement.