News

Hershey kit to unify brand presence

August 31, 2012

The Hershey Company announced the release of its first complete travel retail merchandising system called the "kit-of-parts" that offers retailers a range of branded fixtures for display use in stores.

The kit was designed to express a consistent brand message across the Hershey portfolio, according to the announcement on themoodiereport.com.

"The kit-of-parts provides our travel retail customers consistent messaging and branding that will help drive their sales," said Hershey world travel retail general manager Steve Bentz. "We understand that each of our retail partner's needs are different, and we offer the kit-of-parts fixtures as a whole or customized to meet individual needs."

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