Technology
Hibbett renews partnership with Digital Wave Technology to enhance digital shopping experience
August 12, 2025
Fashion retailer Hibbett has renewed its contract for Digital Wave's Product Experience Management solution to achieve a measurable impact on scaling product content, streamline internal processes and boost the digital shopping experience.
"As Hibbett grows, we need partners who can help us scale with speed and precision," Bill Quinn, Hibbett CIO, said in a press release. "Digital Wave's PXM has been instrumental in improving content accuracy, team alignment, and time to market. We're excited to continue our partnership and keep building on that success."
Hibbett will continue leveraging the PXM solution to achieve the following:
- Streamlining product data workflows to accelerate execution and free teams for higher-value work.
- Onboarding new products and categories faster to fuel growth and respond to evolving customer demand.
- Enhancing product visibility to increase sell-through and reduce missed sales opportunities.
- Delivering richer, more accurate product content and real-time product intelligence to drive conversions and reduce cart abandonment.
Hibbett, headquartered in Birmingham, Alabama, operates more than 1,000 specialty stores, located in 36 states nationwide.
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