Marketing

Hikvision draws customers to Dubai mall with LED displays

Provided

September 27, 2021

To increase foot traffic to its Dubai Festival City Mall showroom, and to create an in-store customer experience, leading Middle East retailer Jashanmal has deployed a line of LED and LCD displays from Hikvision, according to a company press release.

Innovative commercial display technologies — such as LED displays — can help stores stand out and gain a competitive edge. As well as attracting more customers into the store, commercial displays and interactive screens can be used to provide information about specific brands and products, or to order goods that are not available in store.

To achieve these benefits, homewares and lifestyle retailer Jashanmal is using commercial display and LED technologies extensively in its stores. The retailer offers cookware, tableware, home appliances, travel products, gifts and more.

"We fully understand the benefits of LED displays and interactive screens in terms of creating a 'wow-factor' in our showrooms," Dinesh Dhingra, Hikvision chief group support and services officer, said in the release. "That's why we decided to create and deploy a captivating commercial display solution at our showroom in Dubai's Festival City Mall."

Jashanmal worked with consultants from Hikvision to design the solution, which incorporates two 'arch-shaped' LED displays at the showroom entrance.

Each of these panels is one meter wide, and 15 meters long, reaching up from the floor, over the 'arched' entrance to the store. The panels continually show artistic content that is aligned to the Jashanmal brand, inviting customers inside.

In addition to the LED displays at the store entrance, the solution includes three 86-inch interactive LCD screens located at the cash register, the homewares area of the store, and in the luggage area. Customers can use these screens to browse product specifications and color options.

"Retail is an extremely price-sensitive industry, and we need excellent value across our entire supplier ecosystem," Dhingra said. "With Hikvision, we didn't just get great technical and design advice. We also met our requirements in terms of cost-effectiveness and best value, which is a critical requirement across all our in-store innovation projects."

Hikvision, founded in 2001, is headquartered in Hangzhou, Zhejiang, China.