Consumer Behavior
Holiday mobile shopping projected to hit $314B
September 28, 2020
The upcoming holiday season's mobile device online shopping is expected to experience substantial growth, according to a Forbes report, projected to hit $314 billion, and will represent 44% of all e-commerce sales, according to data by eMarketer.
The pandemic pushed older shoppers to adopt technology due to COVID-19 health concerns and now, a holiday survey by Sezzle found older shoppers are less likely than before to shop in store as opposed to online.
Additionally, PayPal surveyed small and medium U.S. businesses regarding COVID-19 and the holiday shopping season and more than one third of retailers expect holiday sales to be lower. Stores are generally planning for promotions to start earlier, but for inventories to be lower. Many retailers have already planned to close on Thanksgiving, as opposed to being the prequel to Black Friday sale day.
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