Technology
Home Depot debuts Magic Apron to help customers get needed answers
March 19, 2025
The Home Depot has debuted an AI-powered suite of tools, called Magic Apron, focused on helping customers get answers on home improvement questions.
The Magic Apron has been rolled out over the past few months and will continue to evolve with new features, according to a press release.
"Home Depot customers have always relied on the expertise of our orange-aproned associates in the aisles of our stores to answer questions and help them solve problems," Jordan Broggi, executive vice president of customer experience and president, online, said in the release. "Magic Apron is designed to bring that same expertise to the digital world, leveraging our proprietary knowledge base to support our customers and give them the confidence to tackle their home improvement projects, anytime, anywhere. So, whether you're staining a deck, searching for the latest grill, or sprucing up the garden for spring, Magic Apron is ready to assist with your home project needs."
Powered by best-in-class large language models, Magic Apron is trained on The Home Depot's proprietary project expertise and product catalog as well as information from across the Internet to improve search results and answer customers' product and project questions.
When customers research products on homedepot.com, Magic Apron is available to answer product questions, provide project guides and summarize product reviews. The technology will soon expand to The Home Depot's Pro B2B site.
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