Marketing

Home Depot, Lowe’s keep category leadership spots

Photo: Generated by AI. Adobe Stock.

December 30, 2024

Home Depot and Lowe's maintained their leadership spots in the home improvement sector, capturing an average of 28% and 19%, respectively, of consumer spend, according to Numerator's Home Improvement Tracker data.

Categories experiencing the biggest growth in household penetration over the last 12 months were outdoor power equipment and hand tools, according to a press release on the data.

Consumer reasons for purchasing from a specific retailer included best prices (48.4%), convenient location (47.6%) and product options/availability (36.3%).