News

Hudson Group boosts store experience with digital signage

October 3, 2017

Travel retailer Hudson Group has upgraded its Detroit Metropolitan Airport location with digital signage. The retailer deployed a circular LED display, a 55-inch digital poster and a touchscreen display, and partnered with ComQi to integrate its Engage content management system, according to a press release.

NanoLumens provided the 3-mm Nixel SeriesTM LED halo display, which is made up of three separate LED screens to create a circular display. It showcases various brands and promotions throughout the store. The 42-inch touchscreen is designed to show weather, flight arrival information, news, sports and more.

ComQi's Engage CMS enables the retailer to schedule content for the circular display and digital posters to maximize customer engagement, according to the release.