News

Hunter Douglas taps mobile platform to engage customers

August 23, 2016

Custom window fashion maker Hunter Douglas is using a new mobile-optimized platform for sales and consumer engagement via mobile devices and social networks.

The ChannelNet system, according to an announcement, is boosting sales leads and in-store visits.

"The new solution improves the overall experience for all our customers, whether they are using a desktop, mobile device or large screen monitor. However, one of the biggest factors driving the online and in-store traffic is the new focus on the unique needs of the mobile user," said Jamie Rivera, director of Hunter Douglas' marketing programs, in the release. "On average, individual dealers are experiencing more than a 400 percent increase in online traffic. Plus, their visitors are staying on their sites 77 percent longer."

Of the 2,300 Hunter Douglas alliance dealers with access to the platform, close to one quarter have migrated to the tool, which offers these features:

•A fluid layout for mobile users that formats the content for each specific device with easy touch-navigation and integration of smartphone functionality, such as GPS and click-to-call.

•Social media integration that enables website visitors to automatically view the latest posts and reviews.