News

IBM, Facebook join forces

Facebook and IBM Commerce announced that they will partner to provide brands with tailored marketing capabilities.

May 7, 2015

Facebook and IBM Commerce this week announced that they will partner to provide brands with tailored marketing capabilities that "Reach the right people at the right time with the right message," according to a release.

“Our partnership with IBM will help top brands achieve personalization at scale by using IBM’s marketing cloud to find and engage their target audiences on Facebook, as well as solve their vexing challenges by consulting with IBM Commerce THINKLab, ” Blake Chandlee, vice president of partnerships for Facebook, said in a statement. “We will also be working closely with IBM Commerce THINKLab to help deliver people-based marketing that’s optimized to achieve each brand’s business goals.”

IBM’s marketing cloud clients can now utilize Facebook’s powerful ad capabilities such as Custom Audiences, along with IBM’s deep analytics and design features, to create "meaningful" experiences for their customers across applications, devices and time. By combining Facebook’s ad technologies with IBM's Journey Analytics, brands can determine which groups of customers are among the 1.44 billion people active on Facebook and establish correlations in aggregate between their interests and interactions across multiple channels.

“Brands understand the increasing need to provide customers with powerful and personalized experiences to nurture loyalty,” Deepak Advani, general manager IBM Commerce, said in a release. “Through this collaboration, consumer product companies and retailers will be able to quickly and easily gain deeper insight into what their customers expect and provide them with compelling experiences that bridge the physical and virtual divide.”