News

Icebreaker selects JustEnough software to improve sales forecasting, demand planning

October 24, 2011

JustEnough Software Corporation, a provider of demand management solutions for retailers, distributors and brand owners worldwide, has announced that Icebreaker selected its Sales Forecasting and Demand Planning solutions to support its rapid growth.

According to the companies, Icebreaker is a New Zealand company that pioneered the outdoor merino wool apparel category. It was also the first outdoor apparel company in the world to source merino directly from growers. The Icebreaker apparel system includes underwear, mid-layer garments, outerwear, socks and accessories. There are outdoor, technical and lifestyle categories, each with its own specific fabrics and design details. Icebreaker is sold in more than 3,000 stores in 37 countries and has offices throughout the world.

"We needed a system that could keep up with the pace in which our business is growing," said Shane Woonton, global sales operations manager. "It was also imperative that all of our planners – no matter where they are located – could have access to the same system and the same data. Leveraging JustEnough's Sales Forecasting and Demand Planning solutions via its OnCloud platform helps us meet both of those objectives. We were impressed with the anytime/anywhere functionality the solutions offered our users."