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InContext teams with Intel on virtual reality strategy

October 24, 2016

InContext Solutions is partnering with Intel in a quest to create new virtual reality products for the retail environment.

"We have long been a leader in web-based VR, but with Intel's world-class technology expertise we can push the boundaries of our product portfolio," said Mark Hardy, CEO of InContext Solutions, in an announcement.

Melding InContext's ShopperMX software with Intel's technology will foster solutions aimed at crafting  optimal shopper experiences that reduce risk and improve the bottom line.

"Intel believes virtual reality has great potential to disrupt retail and manufacturing, and InContext's platform has demonstrated the value VR and merged reality can provide to those industries," said Joe D. Jensen, VP of the Internet of Things Group and general manager of the retail solutions division at Intel. "We're pleased to enter this relationship to bring best-in-class VR to market."