News

InMoment, MaritzCX join forces to form one company

February 28, 2020

InMoment and MaritzCX, both leaders in the global customer experience segment, are teaming up to create one company that will immediately support over 2,000 brands with a global workforce of 1,500 in 20 offices across North America, Europe and Asia.

"In this world of rising consumer expectations, it is imperative for businesses to have an experience program that can continuously monitor, understand, analyze and improve the total customer experience with true agility," said InMoment CEO Andrew Joiner in announcing the merger agreement. "We are bringing together two world-class companies that will deliver a truly unique value to our clients in their ongoing quest to win over customers. I couldn't be more excited about our future as we bring together these two amazing companies to redefine ‘what's possible' in our industry — meeting clients where they are today and innovating together to create the future."

The combined company, backed by Madison Dearborn Partners, a Chicago-based private equity firm, serves a list of clients that includes 90% of the world's automotive companies; eight out of 10 of the leading banks; nearly 20% of the top 50 retailers and 40% of the top hospitality companies, according to a press release.

"Combining the strengths of MaritzCX and InMoment is exciting for our clients, for our employees and for the market. This industry needs a new and disruptive approach if we truly wish to transform the way businesses look to improve experiences and results. The combined company will offer a transformative approach to enhancing the customer experience," said MaritzCX president and CEO Mike Sinoway, in the release.

Andrew Joiner will lead the combined organization as CEO, and John Lewis will continue to chair the board of directors. It is expected MaritzCX will operate as MaritzCX, an InMoment company, for a period of time, according to the release. The merger is expected to close in early March 2020.