News

Instagram launches its own retail shopping channel

March 19, 2019

Instagram has launched a shopping service, called Checkout on Instagram, that lets shoppers buy, track and manage purchases directly within the social media site, according to a blog post.

Nike, Revolve and Burberry are three initial brands that will participate in the shopping channel. A total of 20 will have access to the site during the initial beta period, with additional brands including Adidas, Dior and Warby Parker.

Consumers will be able to pay with PayPal, Visa, Mastercard, Discover, and American Express.

The channel lets retailers sell products directly on Instagram without requiring shoppers to change context within social media pages. Shoppers will be able to securely store payment data, get tracking and delivery information, initiate refunds and make other changes.