News

Interactive advertising platform enVu claims 1 billion customer impressions

May 6, 2013

The out-of-home interactive media company enVu said its enSpire gestural interactive advertising platform has hit one billion customer impressions after two years of operation.

According to a news release, since enSpire reached its full deployment of 135 sites in 2011, it has sustained an average of 37.5 million viewers per month and an average of 450 million impressions per year. The one billion threshold was crossed at the end of April, the company said.

"Being able to serve one billion impressions in just two years has a tremendous impact on the digital-out-of-home industry," enVu Chairman Chris Riegel said in the release. "This milestone shows exceptional operational excellence of our network, proving enSpire is unlike any other mall advertising medium. enSpire has become a destination for mall visitors and an effective outlet for advertisers to reach consumers."

EnSpire uses immersive, gestural advertisements to establish direct media interactions between the brand and consumer, the company said, heightening recall rates. According to an Arbitron study cited in the release, DOOH medium recall rates typically range from 5 percent to 9 percent, while enSpire reaches 15 to 40 percent.

Last month enVu, a wholly owned subsidiary of STATACACHE, ran a social media contest across the enSpire network to note the milestone and to find the "one billionth enSpire consumer." Participants could tweet a picture or video of themselves on enSpire while including #enSpire and #mallname. The winner, Anita Middleton, received a $200 gift card to the Chesterfield Mall in Missouri.

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