Marketing
Italian luxury retailer going hyper personal with customer experience
July 21, 2021
Missoni, an Italian luxury fashion retailer, is partnering with Tulip, a cloud-based retail mobile solution provider, to create hyper-personalized customer experiences across the store.
Retail associates can create seamless holistic shopping experiences, as well as curated recommendations, via Tulip's applications designed specifically for the associates, according to a press release.
"This is an important and fundamental partnership for Missoni. We believe Tulip will prove to be an invaluable tool in helping further facilitate Missoni's continued journey in digital innovations, which must always be based on a deeper understanding and engagement of the consumer," Livio Proli, Missoni CEO, said in the release.
Missoni was founded in 1953 by Ottavio and Rosita Missoni, who in 2018 signed a partnership with the Italian Strategic Fund to enhance the reputation of its brand and the significant potential of the company.
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