News

JDA releases 3D merchandising/visualization tool

April 24, 2012

JDA Software Group Inc. has released its integrated category optimization and 3D virtualization solution to provide consumer-driven collaboration and visibility that is faster, less expensive, more interactive and incorporates the consumer's point of view, according to a company press release.

Powered by Red Dot Square, JDA 3D transforms space and floor planning solutions into a smart, interactive photo-realistic world, Scott Welty, vice president, retail industry strategy, JDA Software, said in the release.

"JDA 3D represents a paradigm shift for retailers and their suppliers," he said. "With empowered, knowledgeable, and connected consumers driving changes in the market, successful companies must anticipate and exceed consumer expectations and overcome challenges presented by ineffective tools to support collaborative interpretation. JDA 3D supports interactive supplier and retailer collaboration that improves speed to market, increases space productivity, leverages shopper insights to optimize merchandising decisions, and delivers actionable execution while integrating data and visuals in an interactive virtual world."

"Suppliers, brand manufacturers or distributors now have a much more effective collaboration platform on which they can develop and validate innovative ways to inspire consumer purchases in a retail store," Danny Halim, vice president, consumer products industry strategy, JDA Software, said in the release.

"This 3D virtual reality platform can translate promotion and merchandising ideas in the context of the entire store, enabling them to identify opportunities to guide consumers along the path to purchase from the moment they enter the store. This is especially significant for existing JDA customers who can now benefit from the integrated offering of the 3D visualization technology and the category management capabilities that they already have in place from JDA," Halim said.

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