News

Jones New York launches in-store experience at Macy's Herald Square

September 8, 2010

Jones New York, a division of Jones Apparel Group, has announced the opening of an innovative in-store experience at Macy's Herald Square in New York City. The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones' customers, according to the company.

Jones New York created this space to reflect the company's "Empowering Your Confidence" campaign, which is a broad-national initiative, celebrating the brand's over 35 years of empowering women's lives and successes through style. The Jones New York shop features an intuitive store design that guides shoppers to put together a working wardrobe.

"Our new shop is visual, powerful and completely aligns with our empowerment platform," said Susan Metzger, chief executive officer of women's wholesale sportswear for Jones. "The shop is a gateway to an enhanced shopping experience from suiting to separates to our Easy Care wardrobe solution pieces. Being able to deliver video content directly at point-of-sale is an exciting new feature we feel will resonate with our customers."

Microsoft tags within the Jones New York shop deliver 25 unique videos; shoppers can download content to their phones as they shop, including a message from Jones New York's' "Empowering Your Confidence" Campaign Ambassador Dee Dee Myers; video quotes of inspirational women from the Jones New York Little Black Book of Career Advice; and style tips from the Jones New York Style Guy, Lloyd Boston.