News
KAON hardware gives insight to pre-purchase behavior
January 14, 2008
NEW YORK —Kaon Interactive Inc., creators of 3-D interactive sales and marketing solutions, has announced the analytical capabilities of the Kaon v-OSK, a large-format, high-definition system with an optical touchscreen, built-in computer and high-performance graphics. The Kaon v-OSK lets customers experience products by virtually viewing them from every angle and exploring features (opening compartments, etc.) and harnesses the data-capturing power typically associated with Web analytics.
This resource can track user interactions and popular paths to determine valuable pre-purchase behavior in-store, at tradeshows and within executive briefing centers.
Organizations can understand what products were examined, how long a customer spent looking at each, whether specific features were explored, etc. Armed with this level of information, companies can better respond to consumer demand, improve operational efficiency and fight competitive pressures such as price deflation and eroding gross margins.
Early data in retail pilot projects has shown a direct correlation between the use of the Kaon v-OSK and increased in-store sales. Such results suggest that better product experiences, especially for special-order products, lead to more informed consumers and thus higher sales conversion rates.
Capturing lead information is a major objective of most tradeshows, and associating any given lead with specific product interest is a much sought-after goal. Now, with the Kaon v-OSK, not only are prospects engaged and excited by uniquely realistic and interactive virtual product tours, all user behavior is captured within the Kaon v-OSK analytics system. Post tradeshow, companies easily can associate a particular prospect's lead capture information with specific products and solutions.
"While making better merchandising decisions is inherently good for the retailer and manufacturer, it is, by implication, also better for the consumer," said Gavin Finn, president and CEO of Kaon Interactive. "As they better understand, through pre-purchase behavior, what moves the consumer — from seeing how to change the batteries, to realizing how easy it is to clean — they can better reflect those areas of interest and highlight them in-store."
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