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Kenneth Cole goes interactive to drive consumer experience to new heights

Kenneth Cole fans shopping at the designer's New York City store are enjoying a more interactive retail experience.

December 10, 2015

Kenneth Cole fans shopping at the designer's New York City store are enjoying a more interactive retail experience thanks to the retailer’s move to pull in EDP InMotion technology.

The fashion brand debuted the new retail experience during the recent Fashion Week and said it chose EDP InMotion due to the vendor’s innovative interactive solutions and tech expertise in the retail environment, according to a news announcement.

"Shopping is transformed into memories through engaging features and content, propelled by advanced 3D, motion, touchscreen, projection and tracking technology. As a result, customers spend more time in the store, have multiple ways to interact and are more engaged with both the brand and the merchandise," stated the release. The immersive experience-focused technology is being used on the store’s ground-floor and basement sections.

According to the release, InMotion's next major installation will be at Macy's in Herald Square, New York.