News

Kraft unveils mobile retail concept for Toblerone

January 25, 2011

According to The Moodie Report, Kraft Foods World Travel Retail has unveiled a new retail prototype for chocolate brand Toblerone.

The flexible unit is flanked on both sides and on top by giant replicas of the brand's iconic triangular candy bar, and includes a large digital display and an optional cable car that runs back and forth across the merchandizing area.

Earlier this month, the first such store was opened at Zurich Airport.