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Kroger chief associate experience officer announces retirement

Photo: Kroger

June 10, 2026

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Tim Massa, EVP and chief associate experience officer for Kroger will retire in September.

The retirement comes after 16 years of leadership at Kroger and over three decades of service in human resources, according to a press release.

Massa came to Kroger in 2010 following a 21-year career at The Procter & Gamble Company.

He joined the company as vice president of talent development, and in the next 16 years rose through a series of senior leadership roles, including chief people officer.

As Kroger's most senior human resources executive, Massa led the company's strategy across talent, leadership development, labor relations, total rewards, associate well-being and culture.

"Tim has been a relatable and trusted leader throughout his time at Kroger," Greg Foran, CEO of Kroger, said in the release. "He cares deeply about our associates and built a people organization that supports and respects them. We appreciate Tim's many contributions over the years and wish him all the best in his retirement."

Massa will continue to serve on the Board of Directors for the CHRO Association, the National Academy of Human Resources Board of Trustees and the Center for Executive Succession Advisory Board at the University of South Carolina's Darla Moore School of Business.

"It has been the honor of my career to serve the associates at Kroger," Massa said in the release. " From day one at Kroger, I believed that our people and our company values are what make this company special, and after 16 years, I continue to believe our people are the experience makers that create the customer experience we strive for, one customer at a time. I am deeply grateful to my colleagues, to the leaders and our board that I've had the privilege to work alongside, and most of all to the associates who bring Our Purpose to life every day. I will always believe, together, we are the best!"

Massa will remain in his role through September 18. A successor will be named at a later date, according to the release.