Marketing

Kwik taps Par Technology for guest engagement strategy

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September 23, 2026

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Kwik Fill has selected PAR Retail as a strategic technology partner to help Kwik Fill deliver more relevant, personalized customer experiences while building a stronger foundation for future growth and innovation.

Kwik Fill will leverage PAR Retail's platform and PAR Intelligence to support its vision for modern retail, according to a press release.

"As we evaluated potential partners, PAR Retail stood apart through its vision for the future of convenience retail and its ability to combine guest engagement with actionable AI-driven insights," Roy Williams, senior vice president of marketing at United Refining Company, parent company of Kwik Fill, said in the release. "PAR Intelligence was a significant differentiator for our team. We see tremendous opportunity to leverage the platform as we continue enhancing the experiences we deliver to our guests."

During the evaluation process, Kwik Fill recognized the opportunity to leverage a unified platform that connects customer engagement with enterprise-wide insights.

"The convenience retail industry is at an inflection point. More software isn't the answer. Smarter software is," Savneet Singh, CEO of PAR Technology, said in the release. "Kwik Fill gets that. They're building their loyalty program from scratch on PAR Retail, which means every guest relationship and every data point is theirs from day one. PAR Intelligence makes sure they can act on it. That's the difference between a platform that informs and one that drives outcomes."