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Lands' End taps Alliance Data for branded credit services strategy

Photo by istock.com

October 15, 2019

In an effort to boost customer loyalty retailer Lands' End is launching both co-brand and private label credit cards services in a partnership with Alliance Data Systems Corp., which provides data-driven marketing and loyalty solutions.

The Lands' End Visa credit cards will help card members quickly earn rewards, and drive loyalty and engagement with the brand, according to a press release. The program will leverage Alliance Data's online acquisition capabilities, including real-time prescreen and instant credit.

"Alliance Data is the ideal partner to build a credit program that rewards our loyal customers," said Michael Holahan, senior vice president of marketing at Lands' End, in the release. "Alliance Data has a strong track record of reaching customers across multiple channels and employing a sophisticated approach to marketing and loyalty. We believe Alliance Data will further enable our customers to have the kind of simple and seamless experience they have come to expect from Lands’ End."