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LEGO launches social hub for release of latest robotics platform

August 29, 2013

Proof that LEGOs are not solely for child's play: The building block company announced today that it has launched a social media hub in anticipation of the release of LEGO MINDSTORMS EV3, the third evolution of its consumer robotics platform.

The social community allows users to create a profile, post their creations and like and follow other builders. Marking a first in LEGO history, visitors to the new site can view interactive 3D building instructions provided by the latest Autodesk technology directly in their web browser, without having to download anything additional, the announcement said. Finally, new bot fans can play a game that introduces them to programming basics.

Michael McNally, brand relations director for The LEGO Group, said the new apps help introduce LEGO robotics to new and younger users, while enhancing the building and programming experience.

"For fifteen years, the MINDSTORMS community has been pushing the boundaries of LEGO robotics, challenging each other at events, participating in competitions and creating robots that do everything from playing instruments to making pancakes," McNally said. "With our new site, we're giving fans of all ages a virtual social community where they can share, get inspired, and do a little bragging, too."

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