News

Lightspeed debuts loyalty program for retailers, restaurants

December 17, 2018

Cloud point-of-sale maker Lightspeed is launching Lightspeed Loyalty, aimed at helping retailers and restaurants engage with customers and increase customer loyalty.

The product launch comes on the heels of Lightspeed acquiring ReUp, a digital platform that allows business owners to build a branded loyalty program, according to a press release. The solution lets retailers and restaurants initiate a dialogue with the customer, and it is already making an impact for Vittorio Menswear, based in Rochester, New York.

"As a menswear and tuxedo store, we often sell for special occasions, so there is a huge opportunity for us to make lifelong customers," said Matthew McDermott, president of Vittorio Menswear, in a release on the loyalty program. "Lightspeed Loyalty really helps us with that."

Chez Mere Grand, a coffee house brand in Montreal, Quebec, is also seeing positive impacts.

"Customers using the Lightspeed Loyalty app are coming back more often, some even three times a day now," said Romain Beiso, co-founder of Chez Mere Grand, in the release.

The solution offers:

●    Rewards program: Easily set up a customized rewards program with a branded customer-facing app and tools for points management, purchasing products from within the app, and customer credit accounts.

●    Automated marketing: Create automated campaigns via SMS, mobile push notifications and a drag and drop email builder. Easily target customers with relevant offers based on auto-segmented customer habits and preset smart customer groups.

●    Customer insights: View customer habits and interests in one place to enhance menu management or inventory selection, pricing and promotional planning.

●    Native application (restaurants only): Use a custom branded app, for iOS and Android, that allows customers to directly engage with a restaurant and collect/redeem rewards.