Omnichannel

L.L. Bean taps Amerpirty to revamp customer journey, boost loyalty

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April 22, 2026

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L.L.Bean has tapped Amperity's Customer Data Coud to revamp end-to-end customer journeys and boost loyalty by delivering more personalized, retention-focused experiences to customers.

With Amperity, teams will be empowered to better understand customers, respond faster, and deliver the right experiences, according to a press release. The partnership will replace outdated systems, streamline workflows, and ensure every customer interaction is relevant and timely.

"At L.L.Bean, we pride ourselves on creating experiences that inspire people to get outside," Emily Elting, director of insights & analytics at L.L.Bean, said in the release. "By partnering with Amperity, we can better understand our customers' needs, act on insights in real time, and ensure every interaction reflects the quality and craftsmanship our brand is known for."

Amperity will enable L.L.Bean to:

Unify inputs into a single, accurate view accessible to the teams that need it.
Use predictive insights to deliver timely, relevant interactions and content that customers value.
Orchestrate personalized journeys across multiple channels.

Multi-channel activations include email, direct mail, web personalization, loyalty marketing, and catalogs.

L.L.Bean operates 68 stores in 19 states across the U.S. along with 25 stores in Japan and 14 stores in Canada, in partnership with Jaytex Group.