News

LogicSource, RBM partner on visual merchandising tech

November 13, 2013

LogicSource, a global sourcing solutions firm, has announced a new partnership with RBM Technologies, a provider of cloud-based visual merchandising solutions, that the companies say "will provide retailers the definitive end-to-end solution for managing their omnichannel environments."

According to the companies, the combined LogicSource and RBM offering puts retailers in complete control by creating a seamless end-to-end interdepartmental workflow that delivers the most relevant marketing solution for each individual retail location.

Leveraging LogicSource's OneMarket technology platform and RBM's visual merchandising management technologies, the partnership integrates the assets necessary to realize more impactful retail campaigns and increase marketing ROI, the companies said in a press release. 

These components include OneMarket's digital asset management, creative approval and Procure-to-Pay applications, and RBM's store attribute management, visual merchandising planograms and automated production quantity point-of-purchase calculations.

"Retailers waste time and money routinely shipping large volumes of campaign support materials — POP displays, signage, fixtures and specialized props — to stores that have different physical layouts," said Sam Vail, managing partner for LogicSource's OneMarket business unit. "The combination of OneMarket and RBM will empower retailers by automating the ability to accurately visualize, plan, order and ship the right elements to the right layout — creating significant cost savings."

Read more about store layout and design.