News

Love Ellen? So does Walmart

August 24, 2018

Walmart will launch a women's fashion line in partnership with talk show maven Ellen DeGeneres.

The strategy comes as fashion and general retailers face increasing competition due to Amazon’s recently launched fashion and accessories line.

The DeGeneres collection (called EV1) will feature about four to five dozen items priced under $30, according to a New York Post report.

Walmart said on Wednesday that it would tie up with comedian and talk show host Ellen DeGeneres to launch a women's fashion line, its latest attempt to make deeper inroads into the apparel space.