Marketing
Lowe's celebrates isolated moms with flower baskets
May 5, 2020
Home improvement and gardening retailer Lowe's is teaming up with Uber and small business growers to provide flower baskets to moms that are sequestered and home-bound at senior housing facilities due to the ongoing COVID-19 coronavirus pandemic.
Lowe's is donating a $1 million dollars of flower baskets from its nursery network and providing the flowers to more than 500 long term care and senor living facilities across 10 markets, including New York, Miami and Boston, according to a press release.
"Mother's Day is a special time of celebration between mothers, grandmothers and their children, and our hearts go out to the millions of families nationwide who won't be able to be with their loved ones this year," said Marisa Thalberg, Lowe's executive vice president, chief brand and marketing officer, in the release. "We hope that these flower deliveries, made possible by our network of local nurseries will bring a spark of joy to the moms and grandmothers in senior housing who may feel alone this Mother's Day."
Lowe's sourced the flower baskets from local nurseries and growers nationwide that may have experienced slowed or ceased business operations due to the pandemic. The initiative will also support earnings for Uber drivers who will be delivering flowers in select cities as they continue to help move what matters during the pandemic.
"We are committed to supporting our small business partners during this difficult time, including our local nurseries and growers who have been impacted by the pandemic," said Bill Boltz, Lowe's executive vice president, merchandising, in the release. "These local small businesses are the backbone of our garden centers, and we are eager to continue investing in their long-term success."
