Marketing

Lowe’s launches MyLowe’s rewards loyalty program for DIYers

Image: Lowe's

January 16, 2024

Lowe's has launched a loyalty program aimed at the do-it-yourself customer.

The all-new MyLowe's Rewards program offers exclusive perks and those who shop with the MyLowe's Rewards credit card save 5% on eligible purchases, according to a press release. Members also earn points toward MyLowe's Money and free gifts.

Benefits available include:

• Points earned on eligible purchases toward MyLowe's Money.
• Free standard shipping with no or lower minimum spend on eligible purchases.
• Free member-only gifts.
• Free Lowe's DIY-U kids and garden workshops.
• Savings through exclusive offers and early sales notifications.
• Plus, a customized in-app experience that allows members to track their points progress, explore previous purchases and receive personalized recommendations.

"Lowe's has been serving DIY customers for more than 100 years, and now we're rewarding their longtime loyalty by offering even more value when then they shop with MyLowe's Rewards," Marvin Ellison, Lowe's chairman and CEO, said in the release. "We created this loyalty program with their home improvement needs in mind, just as we did with the MVPs Pro Rewards program for our Pro customers. With MyLowe's Rewards, Lowe's is now the only national home improvement retailer with distinct loyalty offerings that cater to both Pro and DIY customers."
The three-tiered program unlocks benefits at each status level. New members start at the Bronze Key tier and increase in status as they shop and engage with Lowe's more annually. Statuses and benefits include:

• Bronze Key: Earns 1 point per dollar, plus free standard shipping on eligible purchases $35 or more.
• Gold Key: Earns 1.5 points per dollar, plus free standard shipping with no purchase minimum on eligible items.
• MyLowe's Rewards Credit Card holders will also receive a free upgrade to Silver Key status, earning MyLowe's Money faster and gaining access to all member benefits.