Marketing

Loyalty programs paying off for c-stores

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October 5, 2023

A convenience store loyalty program can deliver a 12% higher check, and loyalty members, across any rewards program.

Those are top findings of Paytronix's annual loyalty program "Loyalty Membership & Revenue Grow as Program Costs Decline."

Paytronix found the overall number of loyalty members surged by 19% between January 2021 and June 2023, indicating a consistent annual increase of approximately 6%, according to a press release on the findings. Loyalty members not only increased their monthly visits but also consistently spent more, with checks that were 5% larger than those of non-loyalty members.

"This report, drawing from real-world data and insights from our strategy and analytics team, underscores what we've advocated for years: the advantages of engaging loyalty programs for restaurants and convenience stores of all sizes. As guests increasingly expect more from their relationships with brands, we anticipate that loyalty programs will continue to grow in value while becoming more cost-effective due to advances in predictive technology and artificial intelligence," Jeff Hindman, Paytronix CEO, said in the release.