Technology

Macy’s hit with consumer privacy suit over facial recognition

Image courtesy of iStock

August 10, 2020

An Illinois woman has sued Macy's, claiming in a class action that the corporation's use of facial recognition software violates the state privacy law, according to a Cincinnati Enquirer report.

The retailer has compiled information of more than 6,000 customers in its database, according to the lawsuit. When the company uploads photos of customers from security footage, the Clearview artificial intelligence then provides the company access to their personal details, including names, home addresses and work addresses.