News

Macy's teams with Grandin Road to give customers a scare

August 8, 2016

This September, Grandin Road, a direct retailer of home furnishings and decor, will collaborate with Macy's Herald Square in New York City to open a seasonal pop-up.

"Macy's is known and loved for its place in bringing the holidays to life for customers across the country, and the new Halloween At Macy's Herald Square was designed with that tradition in mind," said Shawn Outler, senior VP of leased business for Macy's, in a release. "This partnership and pop-up shop will provide customers at our iconic New York flagship store an exciting experience they can't get anywhere else." 

The 1,400-square-foot unit will be located outside Macy's 7th Avenue entrance and will be open from September 1 to October 31.

"Our customers love this time of year at Grandin Road. Every Halloween gets more spooktacular than the last!" Jennifer Reeves, senior VP of brand marketing at Grandin Road, said in the release.  "And we are looking forward to collaborating with Macy's to bring the full brand experience to life."

According to the National Retail Federation, Americans spent $6.9 billion last year celebrating Halloween with $1.9 billion in decorations.